Consumers: Choices and Influences
Students will explore the factors that influence consumer choices, including price, advertising, and personal preferences.
Key Questions
- Analyze how advertising strategies attempt to influence consumer behaviour.
- Differentiate between rational and irrational consumer decisions.
- Predict how changes in income or price might affect a consumer's purchasing choices.
ACARA Content Descriptions
About This Topic
The world of work is changing rapidly, and today's students need to understand the skills and mindsets required for the future. This topic explores the different types of work, from traditional full-time jobs to the 'gig economy' and entrepreneurship. Students investigate how technology and automation are reshaping the Australian workplace and why 'soft skills' like creativity and problem-solving are becoming more valuable.
We also look at the rights and responsibilities of both employees and employers. This connects to the curriculum's focus on work and work futures. This topic comes alive when students can engage in 'Career Speed Dating' or use collaborative investigations to 'invent' a job that doesn't exist yet but might be needed in 20 years.
Active Learning Ideas
Inquiry Circle: Jobs of the Future
Groups are given a 'Future Trend' (e.g., 'Space Tourism', 'Robot Pets', 'Vertical Farming'). They must 'invent' a job title, a list of daily tasks, and the skills needed for that role, presenting their 'Future Career' to the class.
Think-Pair-Share: Employee vs. Entrepreneur
Students discuss: 'Would you rather have a steady job with a boss, or start your own business where you are in charge but have more risk?'. They share the 'pros and cons' of each path with a partner.
Role Play: The Job Interview
Students pair up as 'Employer' and 'Applicant'. The Employer must ask about 'Transferable Skills' (e.g., 'Tell me about a time you solved a problem'), helping students practice identifying their own strengths beyond just 'knowing facts'.
Watch Out for These Misconceptions
Common MisconceptionYou only need to learn one skill for one job for your whole life.
What to Teach Instead
Most people will have multiple careers. Peer discussion about 'Lifelong Learning' helps students see that 'learning how to learn' is the most important skill of all.
Common MisconceptionRobots will take *all* the jobs.
What to Teach Instead
Technology usually changes jobs rather than just removing them. Researching 'Human-only skills' (like empathy and complex ethics) helps students feel more confident about their future value.
Suggested Methodologies
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Frequently Asked Questions
What are 'transferable skills'?
What is an entrepreneur?
How can active learning help students prepare for work?
How is technology changing work in Australia?
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