Visual Literacy and Advertising
English as an Additional Language or Dialect · Year 12 · Persuasion and Media Literacy · 3.º Período

Visual Literacy and Advertising

This topic explores the intersection of visual and textual elements in advertising. Students will analyse how multimodal texts manipulate consumer behaviour.

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About This Topic

This topic explores the intersection of visual and textual elements in advertising. Students will analyse how multimodal texts manipulate consumer behaviour.

Key Questions

  1. How do images and text work together to create meaning?
  2. What visual techniques are most effective in advertising?
  3. How does advertising target specific demographics?

Planning templates for English as an Additional Language or Dialect

Lesson Plan

ELA

An English Language Arts template structured around reading, writing, speaking, and language skills, with sections for text selection, close reading, discussion, and written response.

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