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Visual Literacy and Advertising
English as an Additional Language or Dialect · Year 12 · Persuasion and Media Literacy · 3.º Período

Visual Literacy and Advertising

This topic explores the intersection of visual and textual elements in advertising. Students will analyse how multimodal texts manipulate consumer behaviour.

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About This Topic

This topic explores the intersection of visual and textual elements in advertising. Students will analyse how multimodal texts manipulate consumer behaviour.

Key Questions

  1. How do images and text work together to create meaning?
  2. What visual techniques are most effective in advertising?
  3. How does advertising target specific demographics?

Active Learning Ideas

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Activities & Teaching Strategies

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Planning templates for English as an Additional Language or Dialect

Edited by Adriana Perusin, Editor-in-Chief, Flip Education
Synthesized by Flip Education from established cooperative-learning gallery-walk protocols