Feasibility and Market Research
Business Innovation · Year 12 · The Innovation Process and Ideation · 1.º Período

Feasibility and Market Research

Students conduct primary and secondary market research to test the feasibility of their business concepts. They analyse data to make informed strategic decisions.

ACARA Content DescriptionsACBI12-05: Conduct and analyse market research to determine the feasibility of a business concept.ACBI12-06: Interpret qualitative and quantitative data to support business decisions.

About This Topic

Students conduct primary and secondary market research to test the feasibility of their business concepts. They analyse data to make informed strategic decisions.

Key Questions

  1. How do businesses measure the feasibility of a new idea?
  2. What are the most effective market research techniques?
  3. How does data inform strategic decision-making?

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