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Accounting · Year 12

Active learning ideas

Non-Financial Performance Indicators

While financial data is crucial, it does not provide a complete picture of business performance. This topic introduces non-financial performance indicators, such as customer satisfaction ratings, employee turnover rates, and environmental impact metrics. Students learn how these indicators can predict future financial success and provide insights into areas that ratios cannot reach. This aligns with VCE and QCE requirements for a holistic evaluation of business performance.

ACARA Content DescriptionsVCE-ACC-U4-O1: Discuss the use of non-financial indicatorsQCE-ACC-U4-S3: Assess holistic business performance
30–45 minPairs → Whole Class3 activities

Activity 01

Gallery Walk40 min · Pairs

Gallery Walk: The Holistic Dashboard

Display 'dashboards' for three different businesses, showing both financial ratios and non-financial data (e.g., a high-profit mining company with poor safety records). Students move in pairs to rank the businesses' overall health and justify their choices.

How do non-financial indicators complement financial data?
UnderstandApplyAnalyzeCreateRelationship SkillsSocial Awareness
Generate Complete Lesson

Activity 02

Formal Debate30 min · Whole Class

Formal Debate: Profit vs. Purpose

Divide the class into two groups. One group argues that a business's only goal is to maximise profit for shareholders, while the other argues that social and environmental indicators are equally important. Students must use real-world Australian examples to support their points.

What impact does employee turnover have on profitability?
AnalyzeEvaluateCreateSelf-ManagementDecision-Making
Generate Complete Lesson

Activity 03

Inquiry Circle45 min · Small Groups

Inquiry Circle: Customer Satisfaction Audit

Groups are given a set of negative customer reviews for a local business. They must identify the underlying issues, suggest a non-financial indicator to track improvement (e.g., number of complaints), and explain how this will eventually impact the business's profit.

How can a business measure customer satisfaction effectively?
AnalyzeEvaluateCreateSelf-ManagementSelf-Awareness
Generate Complete Lesson

A few notes on teaching this unit


Watch Out for These Misconceptions

  • Non-financial indicators are 'soft' and less important than profit.

    Students often dismiss qualitative data. Use a gallery walk to show how a decline in customer satisfaction is a 'leading indicator' that almost always predicts a future decline in sales and profit, making it a vital early warning system.

  • You can't accurately measure things like employee morale.

    Students may think these factors are purely subjective. Peer discussion can help them identify concrete ways to measure these issues, such as tracking staff absenteeism rates, employee turnover percentages, or results from anonymous staff surveys.


Methods used in this brief