The Art of Persuasion: Opinion and Argument · Persuasive Writing

Analyzing Persuasive Techniques

Examine how advertisements and speeches use emotional appeal and word choice to influence people.

Key Questions

  1. 1How does an author use loaded words to trigger a specific emotional response?
  2. 2What visual cues in an advertisement are designed to persuade without using words?
  3. 3How does an author's bias affect the way they present facts in a persuasive piece?

Common Core State Standards

CCSS.ELA-Literacy.RI.4.8
Grade: 4th Grade
Subject: English Language Arts
Unit: The Art of Persuasion: Opinion and Argument
Period: Persuasive Writing

Suggested Methodologies

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