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The Art of Argumentation · Weeks 1-9

Rhetoric in Advertising

Analyze how advertising campaigns use rhetorical appeals and psychological tactics to influence consumer behavior.

Key Questions

  1. Analyze how specific advertisements target particular demographics using rhetorical appeals.
  2. Evaluate the ethical considerations of persuasive techniques used in advertising.
  3. Design an advertisement that effectively uses ethos, pathos, and logos.

Common Core State Standards

CCSS.ELA-Literacy.RI.11-12.7CCSS.ELA-Literacy.SL.11-12.2
Grade: 12th Grade
Subject: English Language Arts
Unit: The Art of Argumentation
Period: Weeks 1-9

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