Media, Culture, and Truth · Media Literacy

Visual Literacy and Advertising

Deconstructing the visual and auditory techniques used in modern advertisements to influence consumer behavior.

Key Questions

  1. 1How do color schemes and composition evoke specific emotional responses in viewers?
  2. 2In what ways does visual subtext communicate messages that are not explicitly stated?
  3. 3How has the evolution of digital media changed the way brands target specific demographics?

Common Core State Standards

CCSS.ELA-Literacy.RI.9-10.7CCSS.ELA-Literacy.SL.9-10.2
Grade: 10th Grade
Subject: English Language Arts
Unit: Media, Culture, and Truth
Period: Media Literacy

Suggested Methodologies

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