Media Arts and Digital Storytelling · Modern Media

Graphic Design and Persuasion

Examining typography and layout in advertising and public service announcements.

Key Questions

  1. 1How does the choice of font communicate a brand's personality?
  2. 2In what ways do logos use 'negative space' to hide secondary meanings?
  3. 3How can visual hierarchy guide a viewer's eye to the most important information first?

Common Core State Standards

NCAS: Creating MA.Cr1.1.6NCAS: Connecting MA.Cn10.1.6
Grade: 6th Grade
Subject: Visual & Performing Arts
Unit: Media Arts and Digital Storytelling
Period: Modern Media

Suggested Methodologies

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