The Art of Persuasion · Expository Writing

Rhetorical Devices and Appeals

An investigation into ethos, pathos, and logos within contemporary speeches and advertisements.

Key Questions

  1. 1How does an author establish credibility when addressing a skeptical audience?
  2. 2In what ways do emotional appeals distract from or enhance a logical argument?
  3. 3How does the choice of specific diction shift the tone of a persuasive text?

MOE Syllabus Outcomes

MOE: Writing and Representing - S3MOE: Language Use and Persuasion - S3
Level: Secondary 3
Subject: English Language
Unit: The Art of Persuasion
Period: Expository Writing

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