Environmental Discourse and Sustainability · Term 3: Global Citizenship

Greenwashing and Corporate Responsibility

Investigating how corporations use language to project an environmentally friendly image.

Key Questions

  1. 1What linguistic markers distinguish genuine sustainability efforts from marketing spin?
  2. 2How has the term 'sustainable' been diluted through commercial over-use?
  3. 3In what ways do corporations shift environmental responsibility onto the individual consumer?

MOE Syllabus Outcomes

MOE: Corporate Responsibility and Ethics - JC2
Level: JC 2
Subject: English Language
Unit: Environmental Discourse and Sustainability
Period: Term 3: Global Citizenship

Suggested Methodologies

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