Activity 01
Market Simulation: Price Competition Game
Divide class into groups representing firms selling identical products. Provide startup capital and instruct groups to set prices each round based on previous sales data. After five rounds, discuss how competition lowered prices and increased total sales. Conclude with a reflection on consumer surplus.
Explain why having many businesses competing for customers generally leads to lower prices and better quality products.
Facilitation TipDuring the Price Competition Game, circulate and ask probing questions like, 'How did your pricing strategy change when a competitor entered?' to guide reflection.
What to look forPose this question to small groups: 'Imagine a new ride-sharing app enters the Singapore market. What specific changes might consumers expect to see in terms of price, service quality, and driver availability?' Have groups share their predictions and the reasoning behind them.