Our Shared Community: Functional and Persuasive Communication · Term 2

Analyzing Persuasive Techniques in Media

Students will analyze various persuasive techniques (e.g., ethos, pathos, logos) used in advertisements, speeches, and public campaigns.

Key Questions

  1. Analyze how an advertisement uses emotional appeals to influence consumer behavior.
  2. Differentiate between logical arguments and fallacies in persuasive texts.
  3. Critique a public speech for its effective use of rhetorical devices.

CBSE Learning Outcomes

NCERT: English-7-RhetoricNCERT: English-7-Media-Analysis
Class: Class 4
Subject: English
Unit: Our Shared Community: Functional and Persuasive Communication
Period: Term 2

Suggested Methodologies

Four Corners

Move to corners to take and defend a position

20–35 min

Learn more about Four Corners

Formal Debate

Structured argumentation between two prepared teams

30–50 min

Learn more about Formal Debate

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