Persuasion, Power, and Propaganda · Informational Writing

Advertising and Digital Media Literacy

Deconstructing the visual and textual strategies used in modern marketing to target specific demographics.

Key Questions

  1. 1How do advertisers use subtext to appeal to a consumer's desires or fears?
  2. 2In what ways do digital algorithms influence the types of information and persuasion we encounter daily?
  3. 3How does the layout of a digital text change the way a reader processes its persuasive message?

NCCA Curriculum Specifications

NCCA: Primary - UnderstandingNCCA: Primary - Exploring and Using
Class/Year: 6th Year
Subject: Voices and Visions: Advanced Literacy and Communication
Unit: Persuasion, Power, and Propaganda
Period: Informational Writing

Suggested Methodologies

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