Persuasion and Public Voice · Informational Writing

Rhetorical Devices in Advertising

Analyzing how slogans, emotive language, and visual cues influence consumer behavior.

Key Questions

  1. 1How do advertisers use hyperbole to create a sense of urgency?
  2. 2What role does the target audience play in the choice of persuasive vocabulary?
  3. 3How can we distinguish between factual claims and biased opinions in media?

NCCA Curriculum Specifications

NCCA: Primary - UnderstandingNCCA: Primary - Exploring and Using
Class/Year: 5th Year
Subject: Voices and Visions: Advanced Literacy and Expression
Unit: Persuasion and Public Voice
Period: Informational Writing

Suggested Methodologies

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