Activity 01
Gallery Walk: Color Emotions
Print or project website screenshots with varied color schemes. Students walk the room in small groups, noting emotions evoked at each station and jotting evidence from design choices. Groups share one insight per color type in a closing discussion.
Explain how colors influence the emotions a viewer feels when looking at a website.
Facilitation TipDuring Gallery Walk: Color Emotions, circulate and ask groups to justify their color swaps using evidence from peer reactions.
What to look forProvide students with a printed advertisement. Ask them to identify one color used and explain the emotion it is intended to evoke. Then, ask them to describe how the placement of the main image influences their attention.