Activity 01
Gallery Walk: Ad Analysis
Post various advertisements around the room. Students move in groups to identify 'loaded words' and 'emotional hooks' in each, writing their observations on a shared chart next to the ad.
Analyze specific words the author uses to trigger an emotional response.
Facilitation TipDuring the Gallery Walk, place each ad on its own table with sticky notes for students to write their observations before rotating.
What to look forProvide students with a short advertisement. Ask them to write two sentences: one identifying a subjective word or phrase and explaining why it is subjective, and one identifying an objective claim and explaining how it could be verified.