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Digital Media Literacy · 1st Year

Active learning ideas

Advertising and Influencers

Online communities and cyberbullying are sensitive but essential topics in the 1st Year curriculum. As students transition to secondary school, their social lives move increasingly online. The NCCA framework focuses on fostering positive digital communities and empowering students to be 'upstanders' rather than bystanders. This unit addresses the unique dynamics of online communication, such as the 'disinhibition effect,' where people say things online they would never say in person.

NCCA Curriculum SpecificationsNCCA DML LO 3.7NCCA DML LO 3.8
15–45 minPairs → Whole Class3 activities

Activity 01

Role Play30 min · Small Groups

Role Play: The Upstander's Script

In small groups, students are given a scenario of a mean comment in a group chat. They must act out three different ways to intervene: one using humor, one being direct, and one checking in privately with the victim.

How do companies target ads to me?
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Activity 02

Collaborative Problem-Solving45 min · Small Groups

Collaborative Problem-Solving: Community Guidelines

Groups are 'founders' of a new social app for teens. They must write five 'Golden Rules' for their community and decide on a fair 'punishment system' for users who break them, then present their 'Constitution' to the class.

What is the role of an influencer?
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Activity 03

Think-Pair-Share15 min · Pairs

Think-Pair-Share: The Screen Shield

Students discuss with a partner: 'Why is it easier to be mean behind a screen?' They share their ideas with the class, focusing on things like lack of eye contact and the feeling of anonymity.

How can I identify sponsored content?
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A few notes on teaching this unit


Watch Out for These Misconceptions

  • Cyberbullying is just 'drama' or 'banter.'

    Students often minimize online harm. By using role-play to explore the emotional impact on the victim, teachers can help students distinguish between a joke everyone finds funny and targeted harassment that causes real pain.

  • If I don't join in, I'm not part of the problem.

    Many students think being a silent bystander is neutral. Through collaborative problem-solving, they learn that silence can be seen as approval by the bully, and that small 'upstander' actions can change the whole dynamic of a group.


Methods used in this brief