This topic introduces the various individuals and groups that have an interest in how a business is run. Students identify internal stakeholders like employees and owners, as well as external stakeholders like customers, suppliers, the local community, and the government. The focus is on the dynamic nature of these relationships and how they can be either cooperative or competitive.
NCCA Curriculum SpecificationsLC Business Unit 1.1: People in BusinessLC Business Unit 1.2: Interest Groups
A local factory plans to expand, which will create jobs but increase noise pollution. Students take on roles as the CEO, a local resident, a trade union rep, and an environmental officer to negotiate a compromise that satisfies as many parties as possible.
Students are given a list of stakeholder pairs (e.g., Manager and Employee). They must first think of a way they could cooperate, then a way they might compete, before sharing their best examples with a partner and then the class.
Place logos of well-known Irish companies (e.g., Ryanair, SuperValu) on large posters. Groups move from poster to poster, adding specific stakeholders for each and noting a potential conflict that company might face.
What is the difference between a cooperative and competitive relationship?
A shareholder is an owner (a type of stakeholder), but a stakeholder is anyone affected by the business. Using a Venn diagram activity helps students see that while all shareholders are stakeholders, not all stakeholders own shares.
Stakeholder relationships are always competitive.
Many relationships are cooperative, where both parties work together for mutual benefit (win-win). Active learning scenarios where students must find a 'win-win' solution help reinforce the value of cooperation in business.