Business Studies · 1st Year · Introduction to Enterprise · 1.º Período
Idea Generation and Market Research
Brainstorming potential business ideas and conducting basic market research to test viability. Students differentiate between field and desk research methods.
NCCA Curriculum SpecificationsJunior Cycle Business Studies LO 2.3Junior Cycle Business Studies LO 2.4
About This Topic
Brainstorming potential business ideas and conducting basic market research to test viability. Students differentiate between field and desk research methods.
Key Questions
- Where do new business ideas come from?
- Why is market research important?
- What is the difference between field and desk research?
More in Introduction to Enterprise
What is Enterprise?
Defining enterprise and identifying the characteristics and skills of a successful entrepreneur. Students examine local examples of enterprise and their community impact.
2 methodologies
The Business Plan
Understanding the components of a simple business plan and its purpose for securing investment. Students outline a basic plan for a hypothetical mini-company.
2 methodologies