The Art of Persuasion and Rhetoric · Spring Term
The Ethics of Advertising
Analyzing the linguistic and visual semiotics used in marketing to influence consumer behavior.
Key Questions
- 1How do advertisers exploit linguistic ambiguity to make unverifiable claims?
- 2To what extent are modern marketing campaigns built on psychological triggers rather than product merit?
- 3How has the rise of influencer culture changed the language of trust in advertising?
National Curriculum Attainment Targets
A-Level: English Language - Language and PowerA-Level: English Language - Language in Society
Year: Year 13
Subject: English
Unit: The Art of Persuasion and Rhetoric
Period: Spring Term
Suggested Methodologies
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