The Financial Sector and Personal Finance · Personal Finance

Behavioral Economics in Finance

Applying psychological insights to explain why consumers and investors often act irrationally.

Key Questions

  1. 1How do nudges change the incentives for retirement saving?
  2. 2What trade-offs occur when humans prioritize short term gratification over long term security?
  3. 3Who benefits from the herd behavior often seen in housing market bubbles?

National Curriculum Attainment Targets

A-Level: Economics - The Financial SectorA-Level: Economics - Behavioral Economics
Year: Year 13
Subject: Economics
Unit: The Financial Sector and Personal Finance
Period: Personal Finance

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