Personal Finance and Behavioral Economics · Personal Finance
Behavioral Biases
Questioning the assumption of rationality and exploring how emotions influence economic choices.
Key Questions
- 1Why do people continue to invest in failing projects?
- 2How do firms exploit consumer 'nudge' theory to increase sales?
- 3What trade-offs does a 'opt-out' pension scheme create for workers?
National Curriculum Attainment Targets
A-Level: Economics - Behavioural EconomicsA-Level: Economics - Economic Decision Making
Year: Year 12
Subject: Economics
Unit: Personal Finance and Behavioral Economics
Period: Personal Finance
Suggested Methodologies
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