The Economic Problem and Markets · Supply & Demand

Price Elasticity of Demand

Measuring the responsiveness of consumers to changes in price and its impact on total revenue.

Key Questions

  1. 1Why do some products remain in high demand despite significant price increases?
  2. 2How can firms use elasticity data to maximize profit?
  3. 3What role does necessity play in consumer decision making?

National Curriculum Attainment Targets

GCSE: Economics - How Markets WorkGCSE: Economics - Price Elasticity of Demand
Year: Year 11
Subject: Economics
Unit: The Economic Problem and Markets
Period: Supply & Demand

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