Media Literacy and Visual Communication · Speaking & Listening
Visual Rhetoric in Advertising
Deconstructing the use of color, composition, and typography in print and digital advertisements.
Key Questions
- 1How do advertisers use visual hierarchy to direct the viewer's attention to a specific message?
- 2What subliminal messages are conveyed through the choice of color palettes in branding?
- 3How does the juxtaposition of image and text create a persuasive narrative in social media ads?
Ontario Curriculum Expectations
ON: Media Literacy - Grade 8
Grade: Grade 8
Subject: Language Arts
Unit: Media Literacy and Visual Communication
Period: Speaking & Listening
Suggested Methodologies
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