Media Literacy in the Information Age · Speaking & Listening

Advertising and Consumer Culture

Deconstructing the psychological triggers and visual semiotics used in global marketing campaigns.

Key Questions

  1. 1How do advertisements create a perceived need for a product through lifestyle association?
  2. 2What demographic assumptions are embedded in the visual design of an ad?
  3. 3How has the transition to influencer marketing changed the nature of consumer trust?

Ontario Curriculum Expectations

ON: Media Literacy - Grade 11ON: Media and Society - Grade 11
Grade: Grade 11
Subject: Language Arts
Unit: Media Literacy in the Information Age
Period: Speaking & Listening

Suggested Methodologies

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