The Architecture of Argument · Informational Writing

Rhetorical Appeals and Ethos

An investigation into how speakers establish credibility and authority to win the trust of an audience.

Key Questions

  1. 1How does a speaker's perceived character influence the reception of their logical arguments?
  2. 2In what ways can a writer manipulate tone to establish a specific persona?
  3. 3What happens to an argument when the speaker's credibility is compromised?

Ontario Curriculum Expectations

ON: Oral Communication - Grade 10ON: Writing - Grade 10
Grade: Grade 10
Subject: Language Arts
Unit: The Architecture of Argument
Period: Informational Writing

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