The Power of Persuasion · Term 1

Advertising and Consumerism

Deconstructing visual and linguistic techniques used in modern marketing campaigns.

Key Questions

  1. 1How do visual metaphors create desire for a product?
  2. 2To what extent does subtext in advertising reinforce social stereotypes?
  3. 3How has social media changed the way brands use persuasive language?

ACARA Content Descriptions

AC9E9LY02AC9E9LA01
Year: Year 9
Subject: English
Unit: The Power of Persuasion
Period: Term 1

Suggested Methodologies

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