Persuasion and Propaganda · Informational Writing
Visual Literacy and Advertising
Analyzing how layout, color, and symbolism are used in multi-modal texts to manipulate consumer behavior.
Key Questions
- 1How do visual metaphors communicate complex brand values in a single image?
- 2In what ways does the proximity of text to image change the intended message of an advertisement?
- 3How does color psychology influence the subconscious response of a target demographic?
ACARA Content Descriptions
AC9E8LA03AC9E8LY03
Year: Year 8
Subject: English
Unit: Persuasion and Propaganda
Period: Informational Writing
Suggested Methodologies
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