Persuasion and Propaganda · Informational Writing

Visual Literacy and Advertising

Analyzing how layout, color, and symbolism are used in multi-modal texts to manipulate consumer behavior.

Key Questions

  1. 1How do visual metaphors communicate complex brand values in a single image?
  2. 2In what ways does the proximity of text to image change the intended message of an advertisement?
  3. 3How does color psychology influence the subconscious response of a target demographic?

ACARA Content Descriptions

AC9E8LA03AC9E8LY03
Year: Year 8
Subject: English
Unit: Persuasion and Propaganda
Period: Informational Writing

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