Persuasion and Power · Persuasive Writing

The Language of Advertising

Deconstructing the visual and textual elements of modern marketing campaigns.

Key Questions

  1. 1How do advertisers target specific demographics through language?
  2. 2What is the relationship between visual symbols and brand identity?
  3. 3In what ways do advertisements manipulate consumer desires?

ACARA Content Descriptions

AC9E7LA01AC9E7LY02
Year: Year 7
Subject: English
Unit: Persuasion and Power
Period: Persuasive Writing

Suggested Methodologies

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