The Art of Persuasion · Rhetoric & Argumentation

Visual Persuasion and Media Bias

Investigating how layout, color, and framing manipulate viewer perception in news and advertising.

Key Questions

  1. 1How do visual metaphors simplify complex political issues for mass consumption?
  2. 2To what extent does the framing of an image dictate the emotional response of the viewer?
  3. 3How can a single graphic representation alter the perceived credibility of a news report?

ACARA Content Descriptions

AC9ELA11LY04AC9ELA11LA03
Year: Year 11
Subject: English
Unit: The Art of Persuasion
Period: Rhetoric & Argumentation

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