The Power of Persuasion · Rhetoric and Argumentation

Rhetorical Devices and Ethos

Analyzing how speakers establish credibility and authority through specific linguistic choices.

Key Questions

  1. 1How does a speaker construct a persona to gain the trust of a skeptical audience?
  2. 2In what ways do word choices reflect the underlying values of a persuasive text?
  3. 3How can the manipulation of tone shift the power dynamic between speaker and listener?

ACARA Content Descriptions

AC9E10LA08AC9E10LY03
Year: Year 10
Subject: English
Unit: The Power of Persuasion
Period: Rhetoric and Argumentation

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