Business Innovation and the Workplace · Business Environment

Competitive Advantage

Identifying strategies businesses use to differentiate themselves and capture market share.

Key Questions

  1. 1Is innovation or cost-reduction a more sustainable long-term strategy?
  2. 2How does market competition drive improvements in quality?
  3. 3What role does branding play in creating perceived value?

ACARA Content Descriptions

AC9HE9K03
Year: Year 9
Subject: Economics & Business
Unit: Business Innovation and the Workplace
Period: Business Environment

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