Business Ventures and Strategy · Business Studies

Marketing and Branding

The strategies businesses use to differentiate their products and build customer loyalty.

Key Questions

  1. 1How do brands create perceived value beyond the physical product?
  2. 2What ethical boundaries should exist in marketing to children?
  3. 3How does digital data collection change the way businesses target consumers?

ACARA Content Descriptions

AC9HE8K02
Year: Year 8
Subject: Economics & Business
Unit: Business Ventures and Strategy
Period: Business Studies

Suggested Methodologies

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